Home » Google Video Advertising Exam Answers » When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.


The correct answers are:

  1. People who’ve already spent time searching for products or services like yours on Google Search — Custom Intent Audiences for YouTube
  2. People who’ve already engaged with your business, but didn’t convert when they had the chance — Remarketing or Customer Match
  3. People who are actively researching your business and its specific products and/or services — In-Market Audiences
  4. People with a similar profile to the customers you currently target, or who frequent your business — Similar Audiences
  • Learn more here: Skillshop Video Certification
  • Second chapter: Understand YouTube for Action
  • Sub-Chapter: Reaching the right audience with TrueView for action

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