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Home » Google Video Advertising Exam Answers » When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
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When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

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The correct answers are:

  1. People who’ve already spent time searching for products or services like yours on Google Search — Custom Intent Audiences for YouTube
  2. People who’ve already engaged with your business, but didn’t convert when they had the chance — Remarketing or Customer Match
  3. People who are actively researching your business and its specific products and/or services — In-Market Audiences
  4. People with a similar profile to the customers you currently target, or who frequent your business — Similar Audiences
  • Learn more here: Skillshop Video Certification
  • Second chapter: Understand YouTube for Action
  • Sub-Chapter: Reaching the right audience with TrueView for action

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