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In a bumper ad, how much time is usually required to stick the landing?

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In a bumper ad, Two seconds is usually required to stick the landing.


  • One second
  • Four seconds
  • According to Google, there’s no average length for this metric in bumper ads.
  • Two seconds

The correct answer is: Two seconds

Just two seconds are required to stick the landing in a Bumper Ad. Sticking the landing usually requires about two seconds to give the final thought or call-to-action time to sink in.

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  • Second chapter: Explore Creative Essentials for YouTube
  • Sub-Chapter: Tell your story in six seconds

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