The YouTube masthead is effective for advertisers with goals to Reach a massive audience around a tentpole event. OR to Drive awareness for a new product launch.
There are two questions with different answer options. Please read the answer carefully before attempting.
- Conduct a long-term campaign at a reasonable cost.
- Replace TV campaigns and achieve maximum reach.
- Get a high number of views at a low CPV.
- Reach a massive audience around a tent pole event.
- Drive awareness for a new product launch.
The correct answers are: Reach a massive audience around a tentpole event. OR Drive awareness for a new product launch.
A masthead is effective for advertisers who want to Reach a massive audience in a short period of time, typically around a tentpole event.
- Learn more here: Skillshop Video Certification
- Second chapter: Know Video Ad Formats
- Sub-Chapter: Drive awareness with mastheads and non-skippable in-stream ads
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