- You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
- You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- You should modify the tag for your website or app after requesting it from your web administrator.
- You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
The Correct Answer is: You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Explanation: When setting up conversion tracking in Google Ads, the first step involves defining a conversion action to measure valuable consumer behaviours. Post this, Google Ads provides a conversion tracking tag – a code snippet which is then integrated into your website or app. The tracking tag sends data back to Google Ads each time a visitor carries out the defined conversion action, thus enabling effective tracking of the ad campaign’s success.