- One that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site.
- One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
- One in which there are only conversions from browsers that don’t allow cross-site cookies.
The Correct Answer is : One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
A view-through conversion is a valuable metric that captures instances where customers see but don’t interact directly with an ad, yet later complete a conversion on the site. This metric, found in the “View-through conversions” column in a Google Ads account, provides unique insights, particularly useful for display or video ad campaigns, as it measures conversions following ad impressions, not clicks.
Read more here: https://school4seo.com/google-ads-tips-and-tricks/unlocking-the-power-of-view-through-conversions-maximizing-your-google-ads-roi/