- An action that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- An action in which there are only conversions from browsers that don’t allow cross-site cookies.
- An action in which a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
- An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
The Correct Answer is: An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
In the realm of Google Ads, a view-through conversion occurs when a customer sees your ad, does not interact with it directly, but later completes a conversion on your site. This valuable data, different from other conversion metrics, provides a unique perspective into the effectiveness of your display and video ad campaigns.
Read more here: https://school4seo.com/google-ads-tips-and-tricks/unlocking-the-power-of-view-through-conversions-maximizing-your-google-ads-roi/