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To set up conversion tracking, what should you do first?

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  • First, add a conversion tracking tag to your website or app after modifying it in Google Ads.
  • First, modify the tag for your website or app after requesting it from your web administrator.
  • First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
  • First, request a snippet of code from your web administrator and add it to your website for everyone you want to track.

The Correct Answer is: First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Explanation: The first step in setting up conversion tracking is to create a conversion action in Google Ads, representing the valuable consumer actions you wish to measure. Google Ads will then provide a conversion tracking tag, which is a piece of code that needs to be added to your website or app. Once this is done, each time a visitor completes the defined conversion action(s), the tag will send data back to Google Ads, allowing you to track and measure the success of your ad campaigns.

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