- Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
- Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion.
- Because the last keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
- Because the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.
The Correct Answer is: Because the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.
Explanation: Using the data-driven attribution (DDA) model, each keyword the tourist searched before making a reservation at Ristorante Abigaille would proportionally receive credit for the conversion. DDA, an advanced model in Google Ads, leverages historical data to ascertain the real contribution of each ad interaction along the conversion path. By identifying patterns leading to conversions, DDA assigns more credit to impactful ad interactions, aiding in ad effectiveness understanding and strategy optimization.