- Increase investment in an underperforming channel.
- Shift budgets from well-performing channels to underperforming channels.
- Increase the frequency of underperforming ad creatives.
- Focus on the right audience for the message shared in that stage of the buying journey.
The Correct Answer is: Focus on the right audience for the message shared in that stage of the buying journey.
Explanation: To effectively turn marketing insights into action, the primary practice involves focusing on the correct audience for the specific message at each stage of the buying journey. This entails checking ad effectiveness, utilizing A/B testing for creatives, ensuring you’re reaching the right audience, and smart budget allocation. It’s crucial to correctly interpret the insights to avoid any actions that may negatively impact revenue and profitability.