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Home » Measurement Certification » While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

  • A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
  • A view-through conversion action is when there are only conversions from browsers that don’t allow cross-site cookies.
  • A view-through conversion action is done in-store only and doesn’t require the customer to have interacted with your ad.
  • A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.

The Correct Answer is: A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.

View-through conversions capture instances when a customer sees an ad, doesn’t interact with it directly, but later completes a conversion on your site. This valuable metric, distinct from direct ad interaction conversions, offers unique insight into your display or video ad campaigns’ effectiveness, as they measure conversions following ad impressions, not clicks.

Read more here: https://school4seo.com/google-ads-tips-and-tricks/unlocking-the-power-of-view-through-conversions-maximizing-your-google-ads-roi/

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