Last Updated on 2 weeks by School4Seo Team

You should use lead as the conversion action to track product newsletter sign-ups on your website.

• You should use pageview.
• You should use app installs.
• You should use purchase.
• You should use lead.

The Correct Answer is: You should use lead.

Explanation: You should use lead as the conversion action to track product newsletter sign-ups on your website.

Newsletter sign-ups represent potential customers expressing interest, which aligns with the definition of a “lead.” This action indicates a user is willing to engage further with your brand. Using “lead” as the conversion action allows you to accurately measure the effectiveness of your marketing efforts in generating potential customers. It helps you track how many users are providing their information, which is a valuable metric for building your customer base and driving future sales.

As a marketer looking to track product newsletter sign-ups on your website, you should use ‘Lead’ as the conversion action. ‘Lead’ captures specific customer actions that are valuable to your business, like newsletter sign-ups. Tracking these conversions provides insights into how your ads drive these valuable actions.

Read more here: https://support.google.com/google-ads/answer/6032150