- You need the navigation report.
- You need the seasonality report.
- You need the time lag report.
- You need the change history report.
The Correct Answer is: You need the time lag report.
The Time Lag report is instrumental in determining the duration between a user’s first exposure to an ad and their subsequent conversion. This report, indicating the time elapsed in days, helps measure user response rates and allows comparisons between early and later responses. It’s a valuable asset in calibrating lookback window settings for Floodlight activities. Depending on whether your ads are aimed at immediate action or brand awareness, Time Lag reports provide valuable insights to assess your campaign’s effectiveness.
Read more here: https://support.google.com/campaignmanager/answer/2823712