- You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
- You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
The Correct Answer is: You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
Explanation: The counting of view-through conversions is a process where conversions get recorded when users see but don’t interact with your ad, then later convert on your site. This unique measurement method, found in the “View-through conversions” column, greatly aids in evaluating the value of display and video ad campaigns. Unlike other conversions, these factor in the last viewable impression and the settings of your conversion actions. However, conversions from users who’ve interacted with any of your other ads are excluded from this count.