- Modify the tag for your website or app after requesting it from your web administrator.
- Add a conversion tracking tag to your website or app after modifying it in Google Ads.
- Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
- Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
The Correct Answer is : Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Explanation: The initial step in setting up conversion tracking is to establish a conversion action in Google Ads. This action is intended to track valuable customer behaviours that are meaningful to your business objectives. After configuring this, Google Ads generates a conversion tracking tag – a piece of code, which you then incorporate into your website or application. Consequently, whenever a visitor performs the designated conversion action, the tag communicates this data back to Google Ads.