- The navigation report
- The seasonality report
- The change history report
- The time lag report
The Correct Answer is: The time lag report
The Time Lag report can provide valuable insights into the duration between a user’s first exposure to your ad and their subsequent conversion. This data can be used to measure and compare response rates to your online campaigns, helping to optimize strategies. For immediate calls to action, you’ll typically observe shorter time lags, whereas brand awareness campaigns may exhibit longer ones. This report assists in evaluating if your campaigns are meeting expectations.
Read more here: https://support.google.com/campaignmanager/answer/2823712