Last Updated on 2 weeks by School4Seo Team

Calls are tracked using a dynamically created Google forwarding number when an advertiser uses Google’s phone call conversion tracking feature.

• The calls are tracked by the conversion name for the advertiser’s store.
• The calls are tracked by the phone number listed on the advertiser’s official store website.
• The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
• The calls are tracked by a dynamically created Google forwarding number.

The Correct Answer is: The calls are tracked by a dynamically created Google forwarding number.

Explanation: Google’s phone call conversion tracking feature empowers advertisers to monitor the efficiency of their ads in generating phone calls from their website. This is achieved by dynamically-created Google forwarding numbers that replace the business number on the site. This innovative feature allows the tracking of a call as a conversion, provided it exceeds a specified duration, enabling businesses to filter out brief, non-valuable calls and identify which specific keywords, ads, or campaigns are driving call conversions.

Read more here: https://support.google.com/google-ads/answer/6095883