- The calls are tracked by the conversion name for the advertiser’s store.
- The calls are tracked by the phone number listed on the advertiser’s official store website.
- The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
- The calls are tracked by a dynamically created Google forwarding number.
The Correct Answer is: The calls are tracked by a dynamically created Google forwarding number.
Explanation: Google’s phone call conversion tracking feature empowers advertisers to monitor the efficiency of their ads in generating phone calls from their website. This is achieved by dynamically-created Google forwarding numbers that replace the business number on the site. This innovative feature allows the tracking of a call as a conversion, provided it exceeds a specified duration, enabling businesses to filter out brief, non-valuable calls and identify which specific keywords, ads, or campaigns are driving call conversions.
Read more here: https://support.google.com/google-ads/answer/6095883