- You could turn off the ads to stop traffic.
- You could use more general keywords.
- You could reduce campaign budgets.
- You could add more negative keywords.
The Correct Answer is: You could add more negative keywords.
Explanation: To enhance your conversion rate, even with substantial ad traffic, consider adding more negative keywords. These ensure your ad doesn’t appear for certain search terms, targeting customers ready to make purchases. For instance, if you sell figurines but your ad shows up for “video game magazine” searches, adding “magazine” as a negative keyword can refine your audience and boost conversions.