- A marketer would use purchase.
- A marketer would use app installs.
- A marketer would use pageview.
- A marketer would use lead.
The Correct Answer is: A marketer would use lead.
Explanation: Product newsletter sign-ups on a website, as a valuable customer action, would fall under the ‘Lead’ category of conversion actions. These actions, which also include online purchases, calls, app downloads, and in-app actions, can be tracked to evaluate the efficacy of ads. This allows marketers to understand how their campaigns stimulate valuable actions like newsletter sign-ups.
Read more here: https://support.google.com/google-ads/answer/6032150