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Home » Measurement Certification » If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
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If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

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  • Toggle off the possible duplicates option at the top of the chart.
  • Disable the view-through conversion data column.
  • Sort the data by time and remove duplicate times found on entries.
  • Modify the event tag to capture a unique order ID.

The Correct Answer is: Modify the event tag to capture a unique order ID.

Explanation: To rectify the issue of duplicate conversions after adding a conversion tracking tag to a landing page, it is recommended to modify the event tag to incorporate a unique order ID. This is because, if a user revisits or refreshes the conversion page, Google Ads may erroneously count that as multiple conversions. By capturing a unique transaction ID in the event tag, Google Ads can accurately identify and discount any duplicate conversions, leading to a more accurate conversion count.

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