Last Updated on 1 week by School4Seo Team

If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, the appropriate action to take in order to remove those duplicate conversions from the conversion count is to modify the event tag to capture a unique order ID.

• Toggle off the possible duplicates option at the top of the chart.
• Disable the view-through conversion data column.
• Sort the data by time and remove duplicate times found on entries.
• Modify the event tag to capture a unique order ID.

The Correct Answer is: Modify the event tag to capture a unique order ID.

Explanation: Modifying the event tag to capture a unique order ID is the appropriate action.

Duplicate conversions often occur when the same conversion action is triggered multiple times for a single customer action. By implementing a unique order ID, the conversion tracking system can identify and filter out duplicate entries. This ensures that each unique conversion is counted only once, providing accurate conversion data. This method relies on assigning a unique identifier to each transaction, allowing the system to distinguish between genuine conversions and repeated triggers.

To rectify the issue of duplicate conversions after adding a conversion tracking tag to a landing page, it is recommended to modify the event tag to incorporate a unique order ID. This is because, if a user revisits or refreshes the conversion page, Google Ads may erroneously count that as multiple conversions. By capturing a unique transaction ID in the event tag, Google Ads can accurately identify and discount any duplicate conversions, leading to a more accurate conversion count.