- Cost-per-conversion
- Conversion value-per-cost
- Conversion value-per-click
- Conversion rate
The Correct Answer is: Conversion rate
Explanation: The conversion rate is a crucial metric that reveals the average frequency with which ad clicks or other ad interactions lead to conversions. Essentially, it measures the efficacy of an advertisement or campaign by determining the percentage of users who complete a desired action after interacting with the ad, such as making a purchase or signing up for a service. The conversion rate is calculated by dividing the total number of conversions by the total number of interactions, signifying the overall success of an ad campaign.
Explore our informative page to understand the role of conversion rate in digital advertising. Learn how it measures the effectiveness of your ad campaigns by showing how often ad interactions lead to conversions, and glean insights to optimize your advertising strategies.