Nitin Batra
How to select Best Pay Per Click Advertising Company for your business?
A company can be best when they get you better number of leads at positive ROI and help you increase the profit. Pay Per Click companies not only helps you generate leads but help you to promote your brands too. These companies can create the awareness among your potential users on the basis of their interest and demographic data.
How to Become Specialist – Certifications Name, Detail and Requirement
To become a Google Ads Specialist, you need to have decent experience of running Google ads on various subjects like travel, services, e-commerce etc. You need to pass certifications to maintain your profile. These Google Ads specialist certifications help you get more clients and prove your expertise.
Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
Sylvia can verify each location in Google My Business by request a mailing of a postcard to each location with a verification code she enters into her account portal.
As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.
By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.
A new restaurant recently opened and the owner wants to create an ad promoting the curbside delivery service. What marketing objective does this ad align with?
Because the restaurant is recently opened that’s why Brand awareness marketing objective is aligned with the ad of promoting the curbside delivery service.
Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?
The attribution report doesn’t include app conversions that’s why the number of total conversions reported in the attribution report is different than the number in the campaigns report.
What are the two key benefits of Google My Business? (Choose two.) Select All Correct Responses
Google My Business shares information with customers and manage multiple business listing together.
An executive at a clothing company is in the process of defining sales volume numbers for next quarter. What’s the executive defining?
The executive is defining the Business objective as defining sales volume numbers for the clothing company’s next quarter.
Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?
Sylvia’s users can see a clickable link to a details page for her business location when displaying an ad with location extensions.
Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?
Sarah use an online-to-offline strategy to motivate sales to her client’s physical locations. Because 90% of sales still taking place in a physical location.
Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?
Flex is using creative channel optimization to drive higher tool sales. That’s why he tool pictures to all of his other ads to try and replicate the success.
A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?
Data-driven attribution will help a marketing manager finding converting and non-converting paths in order to evaluate individual customer paths.
Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct Responses
Local inventory ads and Google ads location extensions are the two examples of an online-to-offline strategy. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store.
A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
Brand manager should use Return on ad spend metric to create a marketing objective that aligns with the purchase stage of the customer journey.
Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?
Carl must remove any legacy conversion tag before implementing conversion tracking setup for his Google ad campaign. Having old tag may create conversion number discrepancy. It will make sure that the tags are not double counting.
Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?
Brenda must she Link her Google Play and Google Ads account to complete the conversion tracking setup.
Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?
Giovanni can use Data Studio to turn his ad data of small bike company into beautiful visual reports.
Which three of the following aspects are needed when writing a strong key performance indicator (KPI)? Select All Correct Responses
When writing a strong key performance indicator (KPI) remember to keep it clear measurable and it has defined time frame.
A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?
A candle company should Focus on brand attributes or product value proposition if they want to use it to influence consideration while writing copy for a new Display ad for their product.
Match the following objectives with the correct description.
Here’s a list of the types of objectives with the correct description. (Remember, some people call these “KPIs.”)
Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.
Correct order of the marketing objectives of a customer’s journey. In order to launch a new product you need to first build awareness of the product and its usefulness.
Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses
Firebase and Google play are the two conversion tracking options available when setting up in-app conversion tracking.
If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?
Add on the conversion linker tag to Google Tag Manager. This sitewide Google Tag Manager tagging solutions would be used to measure conversions.
Choose which conversion count option would allow you to measure and improve your sales.
Every conversion count would allow you to measure and improve your sales. Each and ever conversion matter when it comes to improving the campaign.
What are the verification options for businesses with 10 or more locations?
The verification option for businesses with 10 or more locations is to import and verify their locations in bulk.
The Google My Business messaging tool allows customers to reach business owners through what type of communication?
Through the Text messaging, Google My Business allows customers to reach business owners.
If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?
If someone is using Google My Business to promote their restaurant online and attract new customers “Customer Reviews” can be used to encourage new people to try them out.
Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?
Bob can use Website builder to create his mobile-friendly website for his café business that is already listed on Google My Business.
Which two of the following statements are true about conversion tracking? Select All Correct Responses
It’s true that using the conversion tracking you can track ad interactions and identify the ads most valuable to your business. You can track the best performing ads provide insight into creating new and improved creatives.
Match each of the following conversion metrics that you can use to view conversion data with the correct description.
Following are the correct matches of conversion metrics with their associated descriptions.
Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?
Google would credit the conversion of Jane’s buying lipstick, on the day the ad is clicked first.
Which three of the following are good measurement habits for any individual or company? Select All Correct Responses
1. Bring data to all of your meetings, 2. Run tests continuously and 3. Encourage learning from failure are the three good measurement habits for any individual or company.
Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct Responses
Jason can ask if there was any possible executional missteps OR the creative effective in getting attention and highlighting the brand and if the right audience was targeted to investigate the reasons of lower engagement rate despite high views.