The attribution report doesn’t include app conversions that’s why the number of total conversions reported in the attribution report is different than the number in the campaigns report.
- The attribution report doesn’t include imported Analytics goals/transactions.
- The attribution report doesn’t include website conversions.
- The attribution report doesn’t include phone number clicks conversions.
- The attribution report doesn’t include app conversions
The correct answer is: The attribution report doesn’t include app conversions
Attribution reports do not include all types of conversions, such as app conversions or store visits.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Understand data discrepancies with Janelle
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