Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
- Push automated promotional ads to callers
- Capture phone numbers of callers
- Forward phone inquiries to her cell phone
- Record which ad led to a call conversion
The correct answer is: Record which ad led to a call conversion
To track calls to a number on a website, Google provides your business with a unique phone number that helps identify and measure calls that users have made from your site after clicking on your ad. This dynamically created Google forwarding number replaces the business phone number on your site for these users, without any cost to you.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for sales and lead generation
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