Which statement is true about serving relevant ad extensions?
This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.
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Nitin Batra
When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
The advertiser must include the description component when creating a text ad for the Search Network.
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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
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Each Similar Audience has its seed list members removed to ensure what?
Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.
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What’s an accurate description of callout extensions?
An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.
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What can the Performance Planner recommend?
The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).
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Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
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Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
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Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses
Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.
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You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Changing the call-to-action message of the ad might improve the click-through rate on your ad.
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With Dynamic Search Ads, what does the advertiser provide?
With Dynamic Search Ads, the advertiser provide a list of web pages.
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Why should your business use Performance Planner?
You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.
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How can ad extensions contribute to increasing user engagement?
By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.
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