Nitin Batra
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front.
In-market audiences allow the opportunity to specifically identify what kind of user?
In-market audiences allow the opportunity to specifically identify Someone who is in the mindset to buy.
In-Market audiences would be suited to reach which user?
In-Market audiences would be suited to reach someone looking to purchase a new car.
Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
Following is the correct order to set up an effective Customer Match strategy:
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.
You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
If you like to improve an ad’s perceived quality during an ad auction, improving the navigability of the landing page. This aspect of the ad will be most beneficial for you to work on.
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
To create ad groups based on the cooking categories that appear on their website, you need to create Keyword list and Default bid amount in their first Google Search Ad group for your client Vince’s Veggies.
Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
“Similar Audiences for Search” Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments
Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
Google make this recommendation to create 3-5 ads in each of her Search Ad groups because more ads in an ad group means more options for success in an auction.
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.
Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
Laverne can Extends her reach to additional sites by appearing on Google Search partners.
Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
Page feeds Search Ads option allows an advertiser to group web pages under custom labels.
Match each ad extension with the benefit it brings to a user’s ad experience.
Following are the right matches of extensions and their benefits
Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
If Michael’s bid for the ad is too low. His high-quality ad too will not be shown. This might be the reason of his ad not being displayed frequently.
What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
1000 users is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign.
Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?
Car and Automobile user searches may generate the advertising manager’s ad in order to reach a broader group of potential visitors.
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Relevance, control and results are the three core principles, which the Google Ads was built on.
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
Dynamic Search Ads help Trina to sells dolls and accessories. Keyword lists can be automatically created based on website offerings.
Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)
Google Search campaigns can be tailored to promote Swee Yin’s company’s sales event By setting campaign start/end dates and creating a new ad group for the sale.
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina can Improve the ad’s quality score. to potentially get a higher ad position.
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
The available campaign types in Google ads are Search, Display, Video, Shopping, and App.
When are automated extensions, such as Seller Ratings, shown?
automated extensions, such as Seller Ratings are shown When Google predicts they’ll improve ad performance.
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads
Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses
E-mail address and Mailing address data can be uploaded when creating a Customer Match strategy.
Which statement is true about serving relevant ad extensions?
This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.
When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
The advertiser must include the description component when creating a text ad for the Search Network.
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
Each Similar Audience has its seed list members removed to ensure what?
Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.
What’s an accurate description of callout extensions?
An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.
What can the Performance Planner recommend?
The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses
Linda can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.
Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
The third component of Your Google Search text ad is The URL displaying your website address. The first is a headline, and the second is a description.
Match each Search Audience solution with the benefit that it can bring to your campaigns.
These are the correct match of Search Audience solutions with their respective benefits, they can bring to your campaign.
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses
Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.
You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Changing the call-to-action message of the ad might improve the click-through rate on your ad.
With Dynamic Search Ads, what does the advertiser provide?
With Dynamic Search Ads, the advertiser provide a list of web pages.
As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
Jared can use up to 15 characters in each field of URL path .
Why should your business use Performance Planner?
You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.
How can ad extensions contribute to increasing user engagement?
By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.