Home » Measurement Certification » Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

Last Updated on 3 years ago by School4Seo Team

Sarah use an online-to-offline strategy to motivate sales to her client’s physical locations. Because 90% of sales still taking place in a physical location.

  • Third-party lead generation
  • Search engine optimization
  • Display advertising
  • An online-to-offline strategy

The correct answer is: An online-to-offline strategy

Think about your customer’s journey before the moment they actually show up at your place of business. There are always multiple touch-points throughout this journey and rarely is the journey ever direct. With all the technology at their disposal, customers go back and forth across multiple channels before choosing to give you their business.

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