The executive is defining the Business objective as defining sales volume numbers for the clothing company’s next quarter.
- A marketing objective
- A media objective
- A campaign metric
- A business objective
The correct answer is: A business objective
Clearly defined business objectives will help you to understand which strategies work to grow your business and which you can improve. An objective is a clearly defined goal. Some people also use the term “key performance indicator,” or KPI.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Determine your business goals
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