What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
The optimal window of time to review the performance of a Search Ads 360 campaign is two to three conversion cycles.
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Nitin Batra
If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?
If your client enquires about the preferred time frame for reviewing the performance of their Search Ads 360 campaign, you advise them to evaluate it over two to three conversion cycles.
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While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?
To ensure their Search Ads 360 campaigns automatically update in line with the weekly debut of their seasonal fruit and vegetable offerings, your smoothie-maker client should set up templates within their campaign structure.
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Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
To ensure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for their weekly T-shirts, your retail clothing customer needs to set up templates within their campaign structure.
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If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?
To ensure their Search Ads 360 campaigns are automatically updated to reflect available inventory for purchase, you should advise your client to set up templates within their campaign structure.
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One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
For your customer, the owner of a chain of ski resorts, who needs to frequently update their winter holiday rental package prices based on time of year and availability, the feature they should use within Search Ads 360 is templates.
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Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
For your customer who sells beach vacation rental packages, and whose pricing changes frequently due to seasonal and availability factors, they should use Templates in Search Ads 360 to ensure their campaign structure, targeting, and creatives are updated automatically to reflect those changes.
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Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
To ensure that the campaign structure, targeting, and creatives are automatically updated to reflect any changes within Search Ads 360, you should use templates.
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You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
Your customer, a hat designer, can keep track of the changes made to their campaigns, such as the new audience targets for their line of bowlers and fedoras, by using labels within their Search Ads 360 campaign.
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Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
To keep track of the recent updates made to their campaigns, especially the new audience targets for their basketball sneaker campaign, your customer can use labels within their Search Ads 360 campaign.
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If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
If your client asks where to apply labels in their Search Ads 360 campaign, you should respond by saying that labels can be applied to ad groups, campaigns, keywords, and ads.
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Where can you apply labels within your Search Ads 360 campaign?
Within your Search Ads 360 campaign, labels can be applied to ad groups, campaigns, keywords, and ads.
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Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?
To your customer, a purveyor of office supplies, you would tell them that labels in their Search Ads 360 campaign can be applied to ad groups, campaigns, keywords, and ads.
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One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
To track performance by region and optimize monthly for their regional-specific workout gear, your client, a global fitness apparel brand, should use labels within Search Ads 360.
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Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?
To track performance by region and optimize monthly for their global sneaker brand’s regional-specific tennis shoes, your client should use labels within their Search Ads 360 account.
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If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
To create labels in Search Ads 360, you should select the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.
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Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
To create labels in Search Ads 360, your agency client can use the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.
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From what option in the navigation menu of Search Ads 360 can labels be created?
In the navigation menu of Search Ads 360, labels can be created from the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options.
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Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account. Where should they go to find that information?
To access reporting, campaigns, and ad groups within their Search Ads 360 account, your agency client should go to the navigation menu.
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Where do you access reporting, campaigns, and ad groups within Search Ads 360?
To access reporting, campaigns, and ad groups within Search Ads 360, you use the navigation menu.
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Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
Within your Search Ads 360 account, you can access your reporting, campaigns, and ad groups from the navigation menu.
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If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
To find forecasting for incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you would look in the bid strategy report.
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Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
To find forecasting for assessing incremental opportunities for your target return on ad spend (tROAS) strategy in Search Ads 360, you should look at the bid strategy report.
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Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
If your agency client is seeking to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you should look in the bid strategy report.
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While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
When working with your client who designs trendy fanny packs and travel accessories, you should advise them to evaluate the performance of their Search Ads 360 bid strategies at the portfolio level.
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At what level should you evaluate performance for your Search Ads 360 bid strategies?
You should evaluate the performance of your Search Ads 360 bid strategies at the portfolio level.
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If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?
If you’ve been added as an owner to a custom column in Search Ads 360, you can access and manage those columns across all account levels.
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You learn that your fitness apparel client used Search Ads 360 to add an owner to the custom column. Across what account levels can this new owner access and manage columns?
When your fitness apparel client used Search Ads 360 to add an owner to a custom column, this new owner can access and manage columns across all account levels.
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Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
When your health and wellness client uses Search Ads 360 to add an owner to a custom column, the owner can access and manage the column across all account levels.
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You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.
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Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.
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Within Search Ads 360, what should you set up to learn about customer conversions?
To learn about customer conversions within Search Ads 360, you should set up custom Floodlight variables.
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While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.
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If you want to simultaneously change the flight date of multiple campaigns across multiple advertising platforms, what Search Ads 360 tool should you use?
If you want to change the flight date of multiple campaigns across multiple advertising platforms simultaneously, you should use the bulk actions tool in Search Ads 360.
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Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
To change the flight date of multiple campaigns across various advertising platforms simultaneously, your winter sports store customer should use the “Bulk Actions” feature in Search Ads 360.
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Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
The main benefit of an uploaded image ad in Google Display campaigns is Control.
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As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
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What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
If your goal is to have people think about your brand in decision-making moments, the Google Video marketing objective that connects to this goal is consideration.
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To advocate for coaching, you can share bright spot stories and data-based trends with _______.
To advocate for coaching, you can share bright spot stories and data-based trends with district cabinet members, parent-teacher organizations, innovation advocates, and the school board.
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To measure long-term coaching impact in your school, the Certified Coach program recommends distributing an end of year survey to ______.
To measure long-term coaching impact in your school, the Certified Coach program recommends distributing an end-of-year survey to all teachers.
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Which of the following is NOT a suggestion for successful collaboration using technology?
Allowing one student to complete the majority of the work in a group is NOT a suggestion for successful collaboration using technology.
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True or False: Teachers are important stakeholders and you should share your assessment of coaching impact with them.
True. Teachers are important stakeholders and you should share your assessment of coaching impact with them.
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“Differentiating the process” means asking which of the following?
“Differentiating the process” means asking “How will the learning take place?”
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Which of the following is NOT a curricular resource to help teach digital citizenship?
Google Classroom is NOT a curricular resource to help teach digital citizenship.
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Which of the following are characteristics of a connected educator?
Characteristics of a connected educator include:
Shares and adds value to others, Takes ownership of their professional learning, Is collaborative, and Uses technology to connect.
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Which of the following is NOT one of Malcolm Knowles’ six assumptions of adult learners?
Student-centered is NOT one of Malcolm Knowles’ six assumptions of adult learners.
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Amplifying the positive effects of your coaching team’s work is a great way to advocate for your school and district. Match the following amplify categories with examples of implementation for each.
Incorporate shoutouts and celebrations into your staff culture. Celebrate their winnings.
Host a family innovation night. Engage with parents and community.
Engage innovation advocates to support peers. Fostering teacher leadership.
Create a social media video channel or page to share bright spots. Telling your story.
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Which one of the following is NOT a solution that should be used to address coaching time-management barriers?
Choosing to work with tech savvy teachers each cycle is NOT a solution that should be used to address coaching time-management barriers.
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When having coaching conversations, utilizing active listening strategies can help a coach develop a stronger relationship with teachers. Match the following examples with the strategies they are illustrating.
The correct matches for the examples with the strategies they illustrate in active listening are:
Give your full attention. Maintain eye contact when teachers are speaking, and wait for a pause before responding.
Assume positive intent. The teacher says, “My students are always off-task.” A Certified Coach paraphrases as, “I hear that you want to make sure your students are focused on success.”.
Listen non-judgmentally. Avoid responding with what you would do, but paraphrase teacher statements for clarity only.
Use references. Using student work during a meeting to guide the conversation.
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Who should be involved in the process of addressing barriers to technology access?
The coach, teacher, and administrator should be involved in the process of addressing barriers to technology access.
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Ideally, the coaching roster is created by ______.
Ideally, the coaching roster is created by the coach and their administrator.
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Which of these is NOT a strategy we recommend for selecting teachers?
Making selections based on who already uses the most technology is NOT a recommended strategy for selecting teachers.
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What are some qualities that help build trust with teachers?
Qualities that help build trust with teachers include active listening, being reliable, and maintaining confidentiality.
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Which of the following classroom management tips is NOT helpful for teachers and students?
Taking away technology as a punishment for bad behavior is NOT a helpful classroom management tip for teachers and students.
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What are some attributes of effective adult learning and professional development?
Attributes of effective adult learning and professional development include creating a protected time and space, allowing time for individual processing before group discussion, and providing various engagement methods with the content.
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What characteristics make for a good bright spot? Check all that apply. Select All Correct Responses
The characteristics that make for a good bright spot are Concise, Organized, and Focused.
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Which of the following is not a key component in telling a powerful story?
Making sure the story only focuses on high-achieving students is not a key component in telling a powerful story.
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Who should be involved in analyzing and reflecting on long-term impact survey data?
Both the coach and the administrator should be involved in analyzing and reflecting on long-term impact survey data.
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Adding coach duties makes it difficult to maintain and protect the time that strong coaching requires.
True. Adding coach duties makes it difficult to maintain and protect the time that strong coaching requires.
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What is the best way coaching teams can work together to protect coaches’ time?
The best way coaching teams can work together to protect coaches’ time is to have frequent conversations with administrators about workload and the possibility of offloading non-essential duties.
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Which type of survey results can show trends from the course of the school year?
Long-term impact surveys can show trends from the course of the school year.
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Which type of survey can be used to identify ways to continuously improve coaching throughout the year?
Short term progress surveys can be used to identify ways to continuously improve coaching throughout the year.
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The Certified Coach program is intended to _______________ the priorities you have in your school and district.
The Certified Coach program is intended to support and amplify the priorities you have in your school and district.
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What are ways the Certified Coach program can help a coach achieve school goals?
The Certified Coach program can help a coach achieve school goals by determining the methods of support needed to meet goals and meeting with the team to discuss how the program can align with school or district goals.
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What is the best way for your administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach?
The best way for an administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach, is to meet regularly with the coach and use questioning to get aggregate data on teachers’ overall progress.
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Coaching teams work together to drive impactful technology use in their schools. Administrators are responsible for ______, while coaches take the lead on ______.
Administrators are responsible for communicating the coach’s role to staff, while coaches take the lead on implementing the 5-step coaching model with teachers.
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When reflecting on a single activity, a coach should use the ____________; but when analyzing long-term teacher growth, they should use the ____________.
When reflecting on a single activity, a coach should use the SAMR model; but when analyzing long-term teacher growth, they should use the ITU framework.
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Which of the following tools can be used to help manage time as a coach?
Google Form, Google Calendar, and Google Meet can all be used to help manage time as a coach
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The purpose of reflection at the end of a coaching cycle is to determine successes from the coaching work and identify areas where the coach and teacher can continue to work together.
True. The purpose of reflection at the end of a coaching cycle is to determine successes from the coaching work and identify areas where the coach and teacher can continue to work together.
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At the end of the coaching cycle, the coach is planning a reflection meeting with a teacher. Which activity might help them identify successes in their practice?
At the end of the coaching cycle, using the 3-2-1 Protocol during a reflection meeting can help a teacher identify successes in their practice.
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True or False: Classroom visits by a coach should always be planned in advance and should never be about evaluation.
True. Classroom visits by a coach should always be planned in advance and should never be about evaluation.
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True or False: When teachers buy-in and participate voluntarily in coaching, they are more likely to see themselves as co-owners of the change process.
True. When teachers buy-in and participate voluntarily in coaching, they are more likely to see themselves as co-owners of the change process.
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What was the goal of the Dynamic Learning Project pilot?
The goal of the Dynamic Learning Project pilot was to empower teachers to leverage technology in transformative ways.
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Which of the following teacher groups (as defined by Rogers’ Diffusion of Innovation) is the Certified Coach program aimed at supporting?
The Certified Coach program is aimed at supporting teacher groups including Innovators, Late adopters, Early adopters, and Laggards, as defined by Rogers’ Diffusion of Innovation.
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The Certified Coach program is unique because it focuses on broadening teacher skillset AND ____.
The Certified Coach program is unique because it focuses on broadening teacher skillset AND mindset.
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Which of the following is NOT a goal of the Certified Coach program?
A goal that is NOT part of the Certified Coach program is “Adding another initiative for teachers.”
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You made changes to your business listing, but Google flagged the edits as pending. What do you need to do so your updated information appears in your listing?
To ensure your updated information appears in your business listing after Google flags the edits as pending, you need to review the information and make any necessary changes.
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Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?
Alan can add photos of his new line of shoes to his Google My Business listing to inform customers about his new products when they search online.
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Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?
Michelle can use the Insights feature in Google My Business to understand how her business listing is performing and how it can reach more people online.
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Jessica has claimed and edited her listing, but she is still not seeing her changes live on Google Search. What step does she need to complete to finalize her listing?
Jessica needs to complete the business verification process to finalize her listing and see her changes live on Google Search.
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Lamin has requested and is awaiting his verification code, when he realizes he needs to edit some of his business information. What should he do next?
Lamin should edit his business listing and then request a new verification code.
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You just started using Google My Business and you want to see how many of your customers have been interacting with your business online. What feature can you use to access this information?
To see how customers have been interacting with your business online, you can use the Insights feature in Google My Business.
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How can business owners benefit from using AdWords Express with their Google My Business listing?
Business owners can benefit from using AdWords Express (now known as Smart Campaigns) with their Google My Business listing by easily creating an ad campaign directly from their Google My Business profile.
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You just created a new product and want to get in front of potential customers who use Google Search and Maps. What is the most suitable Google My Business tool you can use to accomplish this?
The most suitable Google My Business tool to use for showcasing a new product to potential customers on Google Search and Maps is Posts.
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Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?
For the Cozy Coat Factory locations in their bulk upload spreadsheet, use the core business name as it appears in the real world.
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Juan wants to claim an existing listing for his business. What does he need to do to get started?
To claim an existing listing for his business, Juan needs to log in to Google My Business, search for, and select his listing.
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What can you use to write applications that manage a Google My Business account and location data?
To manage a Google My Business account and location data, you can use the Google My Business Application Programming Interface (API).
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