Nitin Batra
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
If you’re planning to run a Google Video campaign with a consideration goal and want to understand the extent to which your campaign influences viewer perception or intent for your product, the measurement solution you should use is Brand Lift.
What action should you take when optimizing a campaign to drive conversions faster?
If you’re optimizing a campaign to drive conversions faster, the action you should take is to track lighter actions to provide more signals to Google’s machine learning algorithms.
A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
If a business owner wants to set up their company’s Google video campaign to ensure that people think about their brand in decision-making moments, the marketing objective that connects to this goal is consideration.
To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
If you want to make sure people think about your brand in decision-making moments, the marketing objective you should use for your Google Video campaign is consideration.
Which of the following captures how YouTube serves users, creators, and advertisers?
If you’re asking which of the following captures how YouTube serves users, creators, and advertisers, the answer is connection, innovation, and trust.
How does YouTube serve users, creators, and advertisers?
If you’re asking how YouTube serves users, creators, and advertisers, the answer is through connection, innovation, and trust.
YouTube serves users, creators, and advertisers in which of the following ways?
If you’re wondering how YouTube serves users, creators, and advertisers, the answer is through trust, innovation, and connection.
You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
If you want to improve a video ad’s effectiveness, a post-production edit that will help you achieve your goal is to increase the pace and tighten the framing.
When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
If Google Ads is linked to Google Analytics and key events are used to create conversions, these conversions can be used in Google Ads to optimize your bids for ad placements.
When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
When Google Ads is linked to Google Analytics and key events are used to create conversions, these conversions can be used in Google Ads to optimize your bids for ad placements.
You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?
If you want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process, the exploration technique that lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step is funnel exploration.
How can an advertiser set up enhanced conversions for leads?
An advertiser can set up enhanced conversions for leads through Google Tag Manager, the Google tag, or the Google Ads API.
Your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketing budget. The CMO’s annual marketing portfolio included online and offline channels, across both brand and performance media. Which measurement solution should the client use?
If your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketing budget, which included both online and offline channels across brand and performance media, the measurement solution the client should use is Marketing Mix Modeling (MMM).
Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
The attribution settings that govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics are the property level attribution settings.
A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?
If a sneaker brand wants to sell more sneakers but feels that their current audience targeting strategy is limiting their reach to additional consumers at their target CPA/ROAS, the Google AI-powered solution they should use to find additional consumers likely to convert in areas overlooked by manual targeting is optimized targeting.
Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
If implementing foundational measurement and audience solutions is key to leveraging the AI opportunity, then the three best practices that comprise Google Ads AI essentials to deliver long-term performance for your business are: measure and attribute conversions accurately, engage with relevant customers, and build a foundational ads infrastructure.
You’re concerned about the complexity of implementing first-party data in your Google Ads campaigns, specifically the technical challenges of formatting and uploading your data. Which of these options simplifies your first-party data implementation?
If you’re concerned about the complexity of implementing first-party data in your Google Ads campaigns due to the technical challenges of formatting and uploading your data, the option that simplifies your first-party data implementation is to use Data Manager, as it automates data formatting, schedules imports, provides optimization suggestions, saves time and effort, and reduces errors.
What is conversion modeling?
Conversion odelling is the process of measuring marketing performance using machine learning when a subset of conversions cannot be directly connected to ad interactions.
Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?
If only half of your users have provided consent for analytics purposes and you’re concerned about reporting accuracy, the analytics feature that can help fill in the gaps and provide useful insights on the user journey from Analytics reports while respecting user privacy is behavioral modeling.
Which scenario describes why an advertiser should implement consent mode?
A scenario that describes why an advertiser should implement consent mode is when the advertiser needs their Google tags to respect user consent for ad measurement and personalization.
To help you with consistent reporting on Google Ads campaign performance, which Google Analytics Report has been designed to fully align with Google Ads?
To help you with consistent reporting on Google Ads campaign performance, the Google Analytics report that has been designed to fully align with Google Ads is the Conversion Performance Report.
You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?
If you’re running a campaign and want to assess the ROI, the conversion column within a given report that would show you the ROI for the campaign is conversion value/cost.
When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
When a consumer completes a conversion on your website and you receive first-party consumer data such as an email address, name, home address, or phone number, this data can be collected and sent to Google in a hashed form through the Google Analytics feature called user-provided data.
You’ve been discussing the importance of a first-party data strategy with your client, but they’re questioning why they need to make that adjustment when their internal systems rely on third-party data and cookies. How would you explain to your client the benefit of using their own first-party data?
If your client is questioning the need to shift from third-party data and cookies to a first-party data strategy, you should explain that first-party data is information collected directly from their consumers with consent, and due to regulatory and technology changes, first-party data provides a durable foundation that allows them to maximize their campaign performance.
An advertiser generates 50 leads from their lead form. From these leads, they end up with 25 consumers worth an average of $100 each. What’s the value of each lead?
If an advertiser generates 50 leads from their lead form and ends up with 25 consumers worth an average of \$100 each, the value of each lead is \$50.
A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
A marketer who advertises in many global markets, including Germany and France, and runs YouTube and Search campaigns with Google while measuring online conversions should know three things about the impact of regulatory changes on measurement and audiences: the quality of conversion modeling will be impacted across existing modeled conversions for the Safari browser; cross-device and engaged-view conversions, as well as YouTube campaign performance, will begin to degrade; and remarketing in DV360 and Google Display Ads will be impacted and integrated with the Privacy Sandbox for re-engagement when Google tags are used.
You’re collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal. Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?
If you’re collaborating with a brand that focuses on boosting revenue during non-holiday periods through a loyalty rewards program featuring monthly members-only specials sent via email, the solution you should use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months is Customer Match.
You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.
If your goal is to maximize reach and increase awareness by running a Video Reach Campaign (VRC) to keep your brand top of mind, two considerations to keep in mind before implementing a Brand Lift study are that lift results aren’t guaranteed because they rely on surveying people and measuring differences in response rates, and that lift isn’t a good always-on metric because, over time, lift for the same media will decrease—indicating that the media is working.
What are two capabilities of Google Tag Manager? Select two.
Two capabilities of Google Tag Manager are that it has collaboration and versioning capabilities, and it allows you to quickly and easily update tags on your website or mobile app from a web interface.
What’s one of the reasons that advertisers should adopt enhanced conversions for web?
One of the reasons that advertisers should adopt enhanced conversions for web is that enhanced conversions for web increases conversion observability.
A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
To ensure that their Google tag respects the remarketing preferences of users in the European Economic Area (EEA), a marketer who advertises in many global markets including Germany and France and runs YouTube and Search campaigns with Google while measuring online conversions should ensure that the ad\_personalization parameter, along with ad\_storage and ad\_user\_data, is included in the consent mode setup.
In which scenario is incrementality the measurement option that an advertiser should use?
Incrementality is the measurement option an advertiser should use when the advertiser is considering shutting off paid search because they feel it’s claiming credit for conversions that would have been captured by organic search.
An advertiser is looking to drive revenue and long-term growth for their business. What are three reasons why value measurement is a good fit for this advertiser? Select three.
If an advertiser is looking to drive revenue and long-term growth for their business, value measurement is a good fit because it allows advertisers to differentiate the consumers they acquire and optimize accordingly, expand their targeting and uncap budgets with confidence, and better understand the business impact of their investment.
Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.
If your client is interested in comparing the performance of YouTube campaigns against video campaigns across other publishers and media channels, the two metrics they should use to get a comparable view of performance are reach and frequency.
A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
To preserve conversion tracking after regulatory changes such as the Digital Markets Act, a marketer who advertises in many markets around the world, including Germany and France, and runs YouTube and Search campaigns with Google while measuring online conversions, should implement the Google tag sitewide to unlock privacy solutions like Enhanced conversions, consent mode, and the Attribution Reporting API.
You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reach and results with TV alone. So, you’re considering adding YouTube to your media plan to help achieve your efficient reach and frequency goals. What tool or solution should be used as the first step to explore cross-media impact and forecast reach?
If you manage a beauty brand and want to explore cross-media impact and forecast reach to achieve efficient reach and frequency goals by adding YouTube to your media plan, the first tool or solution you should use is TV data in Reach Planner.
You’re working to demonstrate the business value of your company’s digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?
To demonstrate the business value of your company’s digital marketing investments and drive continual improvement, you should utilize KPIs that align with ROI, such as sales or leads, and shift focus to attribution-based cross-channel conversion measurement for optimization.
An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
If an advertiser assigns a lead score in their CRM based only on geographic location, they should apply a conversion value rule based on additional information not factored into the imported value, such as an audience.
A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
The type of conversion action for tracking product newsletter sign-ups would be a website conversion.
An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy. In what two ways would Meridian, Google’s open-source MMM solution, be a good fit for this advertiser? Select two answers.
Meridian would be a good fit for the advertiser because it helps evaluate all media, especially digital, with more accuracy and actionability, and the advertiser has in-house data science expertise to build and maintain Meridian.
An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.
An advertiser questioning whether to adopt enhanced conversions should know that conversion modeling offers three key benefits: accurate privacy-safe measurement, a more representative view of overall performance, and more efficient campaign optimization and bidding.
An advertiser wants to know how Google’s AI solutions can use the information they collect about their users to help drive revenue and growth. What is a benefit of using first-party data for their Google AI-powered campaigns to help them meet their objectives?
A benefit of using first-party data for Google AI-powered campaigns to help an advertiser meet their revenue and growth objectives is that building a foundation of first-party data enables high-quality data input, which trains AI models more effectively. The better the data quality, the more optimized and higher-performing the AI models become, ultimately driving improved campaign performance.
What are four levers you can use to optimize your audience targeting for maximum results?
Four levers you can use to optimize your audience targeting for maximum results are: use first-party data, use artificial intelligence tools, enable user controls, and enable audience signals.
You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
To make sure mobile-optimized creatives are appearing on mobile websites and delivering properly, you should examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
To make sure their mobile-optimized creatives are delivering properly, your home decor client should examine their campaign trafficking settings in Campaign Manager 360 to verify that their ads are mobile-friendly.
Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
To verify that mobile ads serve correctly in Campaign Manager 360 for your sunglasses retail chain client, the first thing to check is whether the campaign uses mobile-friendly sizes and formats when organizing creatives in the platform.
Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
To measure how many new users are seeing their campaign and receive the data daily by email in a spreadsheet, your client should use the Report Builder feature in Campaign Manager 360.
You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you. Which Campaign Manager 360 feature should you use that meets your need?
To find out how many visitors shopped on your website every day last month and receive the data as a spreadsheet by email, you should use Report Builder in Campaign Manager 360.
Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
To meet your national bicycle retail chain client’s request for a weekly spreadsheet report showing the locations where website visitors originate from, you would select Report Builder in Campaign Manager 360.
A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign. Which ad placement option would they include in their campaign?
A computer repair shop that has decided to focus its outreach efforts on developing a desktop ad campaign would include desktop ads for computer building and repair in their campaign.
A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices. Which ad placement would be outside the focus of their campaign goal?
An ad placement that would be outside the focus of a mobile ad campaign goal for a chain of barbershops aiming to reach an on-the-go audience through mobile devices is a desktop ad for a fashion magazine.
A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?
An ad placement option that would be outside the scope of a mobile campaign objective for a workout clothing retail chain focusing on smartphones and tablets is a desktop website for exercise news.
A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
A scenario that reflects a consideration the dental care products company should be aware of when using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign is having a creative for an electric toothbrush that is mobile-optimized and leads to their mobile company website.
An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?
A scenario that represents a factor the athletic shoes retailer should be aware of when using Campaign Manager 360 to advertise across mobile platforms, especially smartphones, is that a creative for their latest running shoes is mobile-optimized but leads to their mobile website.
A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?
A scenario that represents a consideration to bear in mind for a furniture company using Campaign Manager 360 to advertise across mobile platforms, focusing on smartphones, is having a creative for their sectional couch that is mobile-optimized and directs users to their mobile website.
Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
The metric within Campaign Manager 360 that your client should use to measure users’ ability to see their video is video views.
Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
The metric within Campaign Manager 360 that would help your swimwear retail chain client understand their audience’s capability to view their video ads is video views.
You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
To figure out users’ ability to view their video ads in Campaign Manager 360, the metric you should use is video views.
Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
To achieve your goal in Campaign Manager 360 for promoting your mobile app and directing users through the desired journey, you should utilize mobile targeting to surface two separate ads, so users can first be driven to the mobile site and then directed to the store for the discount.
Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
To meet your client’s objective using Campaign Manager 360, you should apply mobile targeting to surface two separate ads, so website traffic can be directed first to the mobile site and then to the store for the special sale.
Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
To achieve the outcome of directing website traffic to the mobile site and then to the store for the special, you need to use mobile targeting in Campaign Manager 360 to surface two separate ads so that users can be directed accordingly.
Which types of digital marketing roles most commonly use Campaign Manager 360?
The types of digital marketing roles that most commonly use Campaign Manager 360 are media traffickers, analysts, and media planners.
A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?
A good answer would be: When a new hire asks which digital marketing roles are likely to use Campaign Manager 360, you can answer that media traffickers, analysts, and media planners are the roles most commonly involved with the platform.
Which positions at an agency would you expect to use Campaign Manager 360?
A good answer would be: The positions at an agency that you would expect to use Campaign Manager 360 include analysts, media planners, and media traffickers.
Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
A good answer would be: If mobile-specific metrics aren’t appearing in a campaign running across mobile web, mobile app, and desktop web, the reason could be that mobile reporting dimensions were left out of Report Builder.
You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
A good answer would be: The reason mobile-specific metrics aren’t showing in the campaign report could be that mobile reporting dimensions weren’t included in Report Builder.
You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?
A good answer would be: The reason mobile-related metrics aren’t appearing in the campaign report for the wedding planning business could be that mobile reporting dimensions weren’t added into Report Builder.
Where in the Google Marketing Platform can you manage connections across a number of its products?
The place in the Google Marketing Platform where you can manage connections across a number of its products is the Integration Center.
Where do you go to see the connections you have set up between Google Marketing Platform products?
To see the connections you have set up between Google Marketing Platform products, you should go to the Integration Center.
What part of the Google Marketing Platform should you go to in order to manage connections across different products?
To manage connections across different products within the Google Marketing Platform, you should go to the Integration Center.
Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
To determine how many times the actionable message airing after the :25 mark in your travel-booking company’s new video campaign was viewed, you should look at Active View: Custom Metric Viewable Impressions within Campaign Manager 360 reporting.
You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
To determine if viewers saw the key information that begins at the half-minute mark in your grocery-delivery startup’s video campaign, you should look for Active View: Custom Metric Viewable Impressions in Campaign Manager 360 reporting.
Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?
The video benchmark you should review within Campaign Manager 360 reporting to see how many times the :25 mark message in your salon client’s new video campaign was viewed is Active View: Custom Metric Viewable Impressions.
Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
The type of Verification setting within Campaign Manager 360 that will tell you if your ad ran beside content not suitable for your brand is the content setting.
One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand. Which Verification setting within Campaign Manager 360 would let her know if the content was okay?
The Verification setting within Campaign Manager 360 that would let a marketer know if the content on a high-priority webpage is appropriate for her brand is the content setting.
Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
Using Campaign Manager 360, the content setting under Verification would notify you if your ad was running beside content that wasn’t suitable for your brand.
An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
To find out how many new and unique people have been buying the new line of children’s shampoos and have seen the media campaigns, the hair care products company should look at the Floodlight Report and the Reach report.
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
To report on how many new and unique users are purchasing items and being reached by media campaigns for the new high-impact workout attire, the fitness apparel brand should review the Floodlight Report and the Reach report.
You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
To share video campaign metrics with your business partners, you’d share the two rich media metrics from Campaign Manager 360: video stops and video replays, which show how many times people stop and restart the video ad.
Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
To meet your music studio client’s request for specific video campaign metrics, you should share the rich media metrics “video mutes” and “video replays” from Campaign Manager 360, which show how many times users turned down the sound and restarted their video ad.
Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
To meet your client’s request for video campaign metrics on how many times users stop and restart their video ad, you should show the rich media metrics “video stops” and “video replays” from Campaign Manager 360.