When third-party cookies deprecate, what are the critical inputs for conversion attribution?
When third-party cookies deprecate, the critical inputs for conversion attribution will include AI, contextual signals, and privacy-safe integrations.
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Nitin Batra
After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?
After the deprecation of third-party cookies, the key inputs for conversion attribution are AI, contextual signals, and privacy-safe integrations.
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What are the key inputs for conversion attribution after third-party cookie deprecation?
The key inputs for conversion attribution after third-party cookie deprecation are AI, contextual signals, and privacy-safe integrations.
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A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?
To ensure simple transferability when working with several clients across different categories, the manager at the advertising agency should create one agency account with several advertisers within that Campaign Manager 360 account.
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At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
The correct way to structure the Campaign Manager 360 instances when an advertising agency adds several clients across different categories is to create an agency account with multiple advertisers within that account to ensure easy transferability.
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Your client is an advertising agency that manages multiple clients across various categories .How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
If your client is an advertising agency managing multiple clients across various categories, they should structure their Campaign Manager 360 instance by creating one agency account with multiple advertisers within that account to ensure simple transferability.
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A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?
To create a mobile campaign for a new astronomy app and ensure the ads serve on modern browsers, the marketer should work with smartphone and desktop web inventory.
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An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?
To meet their client’s goal of serving ads to a current-generation browser, the agency should use the ad inventory option “smartphone and desktop web ads.”
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An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?
If an advertiser is ready to build their mobile ad campaign and wants the ads to serve on any modern browser, they should select the ad inventory options “Smartphone and desktop web.”
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You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
If you’re working on a new ad campaign for your photography supplies business using Campaign Manager 360, and you’re comfortable with coding and want to measure app conversions, the solution you should select is Google Analytics 4.
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You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
As the marketing manager for a pastry shop building a new ad campaign through Campaign Manager 360, and being comfortable with coding, you should pick Google Analytics 4 as the Google solution to measure app conversions.
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You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?
For an online car rental agency using Campaign Manager 360 and comfortable with coding, the recommended Google solution to measure app conversions is Google Analytics 4.
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Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
To measure how many users downloaded the brochure for your bookstore client’s new training series using a counter tag in Campaign Manager 360, you should use the unique counting method.
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A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
To measure how many people downloaded the promotion during their how-to-paint video campaign, the new art supplies store client should use the “unique counting method” with their counter tag in Campaign Manager 360.
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Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
To traffic your client’s sneaker campaign across three different sports publishers with varied video creative specifications, the best approach is to use the Publisher Spec library to effectively transcode videos and ensure they meet each publisher’s requirements.
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Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?
To accommodate your client’s campaign across four publishers with different video creative specifications, you should use the Publisher Spec library to effectively transcode videos and ensure compatibility with each publisher’s requirements.
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You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?
To run your dry-cleaning service campaign across three different publishers with varying video creative specifications, you should use the Publisher Spec library to effectively transcode videos and meet each publisher’s unique requirements.
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Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
The Campaign Manager 360 hierarchy at which transcoding is set for in-stream video creatives in your client’s upcoming campaign is the Placement level.
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You want to set transcoding for your client’s in-stream video creatives in their campaign. In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?
The Campaign Manager 360 hierarchy where you would have the ability to set transcoding for your client’s in-stream video creatives is the Placement level.
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Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look. How would you answer them?
If your colleague wants to set transcoding for their new campaign that includes in-stream video creatives in Campaign Manager 360, you should tell them to look under the “Placement” level of the Campaign Manager 360 hierarchy.
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You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
In Campaign Manager 360, if you’re working with a beverage client and notice that default ads are running more often than the new campaign-assigned ads, the cause could be the inclusion of geo and language targeting that limits the serving of preferred ad creatives.
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After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What could cause this to happen?
After reviewing a report in Campaign Manager 360 that shows default ads running more frequently than the new campaign ads, the cause could be the choice to include both geographic and language targeting.
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An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?
If an agency is working with a jewelry retailer and notices in Campaign Manager 360 that default ads are running more often than the assigned campaign ads, the likely cause is that the agency chose to include geographic and language targeting.
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Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?
The right advice to give your colleague working with a pet food client running an in-stream video campaign through Campaign Manager 360 is that they should activate default ad placements when serving ads to any user or device.
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Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements. What do you tell them?
For a client running an in-stream Video campaign through Campaign Manager 360, the recommended time to consider using default ads placements is when serving ads to any user or device
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When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
An advertiser using Campaign Manager 360 to run an in-stream video ad campaign should consider activating default ads for placement when serving ads to any user or device.
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You’re working with a paper company that has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
The product that works with Campaign Manager 360 to ensure seamless integration of multiple creatives for a paper company’s upcoming card stock campaign is Display & Video 360.
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You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign. Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
To help easily integrate many different creatives for a photography supply store’s ad campaign while working with Campaign Manager 360, you should select Display & Video 360.
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Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform. Step-by-step, which processes should you follow when carrying out their campaign?
To set up your skin care products client’s new ad campaign in Campaign Manager 360, follow these steps in order: 1. Create an advertiser, 2. Create a campaign, 3. Create a site, 4. Create a placement, 5. Upload creatives, 6. Create ads, 7. Associate the ads, 8. Assign placements and creatives, and 9. Download and send placement tags.
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You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?
To set up a campaign in Campaign Manager 360 for the car manufacturer, you should follow these steps in order: 1. Create an advertiser, 2. Create a campaign, 3. Create a site, 4. Create a placement, 5. Upload creatives, 6. Create ads, 7. Associate the creative to the ad, 8. Associate the ad with the placement, and 9. Download and send the placement tags.
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An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager360, with their newly created network. What steps, in order, should the agency follow to organize the campaign for their client?
To organize the campaign for the photography accessories dealer within Campaign Manager 360, the agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, and (9) download and send placement tags.
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You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
To make sure that Campaign Manager 360 serves the tennis shoe creatives to a top sports site, you need to download and send the tennis shoe placement tags to the specific publisher.
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You’ve worked with your client, a pottery company, to get their campaign ready. In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
To make sure the pottery company’s creatives serve to a major arts and crafts community site in Campaign Manager 360, you’ll need to download and send placement tags to the specific site.
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A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?
To ensure that Campaign Manager 360 serves their creatives to a leading A/V review website, the high-end A/V accessories store needs to download and send placement tags to the specific site.
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After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?
After setting up separate child advertisers for your client in Campaign Manager 360, the next step to prepare the client’s account is to create a campaign for their new line of gloves.
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In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?
In Campaign Manager 360, after setting up your coffee store chain client with separate child advertisers, the next step to prepare their account is to develop a campaign for their new latte product.
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An agency account manager has set up separate child advertisers for a client, a party supplies store. What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
The next step the agency account manager should take to get the party supplies store’s account ready in Campaign Manager 360 is to create a campaign for their new foil balloon product launch.
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You’re about to send tags to advertisers. What role do you have in Campaign Manager 360 that enables you to do this?
In Campaign Manager 360, the Agency Trafficker role enables you to send tags to advertisers. This role is responsible for managing ad placements, creatives, and ensuring that tags are properly distributed to facilitate campaign execution.
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A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?
The marketing manager should reach out to the Agency Trafficker to share Campaign Manager 360 tags with advertisers. This role is responsible for managing ad placements, creatives, and placement tags to ensure seamless campaign execution.
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A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
In Campaign Manager 360, the Agency Trafficker role is responsible for sending placement tags to advertisers. This role also involves uploading creatives, assigning ads to placements, and ensuring smooth campaign execution.
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Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What could be the cause of this error?
The error may have occurred because the creatives were assigned to the Android operating system instead of iOS.
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Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?
The error may have occurred because the creatives were configured to run on the Android operating system instead of iOS.
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An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?
The error may have occurred because the creatives were configured to run on iOS instead of Android.
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A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
Before setting up their campaign in Campaign Manager 360, the carpet sales retailer should first confirm the publisher’s requirements for specific campaign dimensions.
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A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?
Before setting up their campaign in Campaign Manager 360, the lawn care products company should confirm the publisher’s requirements for specific campaign dimensions to ensure their video assets meet the necessary specifications.
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An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
Before setting up their campaign in Campaign Manager 360, the apparel company should first confirm the publisher’s requirements for specific campaign dimensions.
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You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
To monitor purchases across both in-app and mobile web platforms for your new games app client, you should utilize Instant Reporting in Campaign Manager 360, focusing on the total conversions metric.
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You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?
To monitor purchases across both mobile web and in-app platforms for your new line of camping tents, you should run an Instant Report in Campaign Manager 360, utilizing the total conversions metric.
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You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?
To track purchases across both mobile web and in-app platforms for your client’s new line of scarves, you should run an Instant Report in Campaign Manager 360, utilizing the total conversions metric.
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Within Campaign Manager 360, what are the components of each account?
Within Campaign Manager 360, each account comprises several key components: advertisers, user roles, user profiles, campaigns, Floodlight configurations, Floodlight tags, sites, placements, ads, creatives, and billing.
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An agency account executive reviews an account within Campaign Manager 360.What account components would the executive see?
When an agency account executive reviews an account within Campaign Manager 360, they would see components such as advertisers, user roles, user profiles, campaigns, Floodlight configurations, Floodlight tags, sites, placements, ads, creatives, and billing information.
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When reviewing an account within Campaign Manager 360, which account components would you see?
When reviewing an account within Campaign Manager 360, you would see components such as advertisers, user roles, user profiles, campaigns, Floodlight configurations, Floodlight tags, sites, placements, ads, creatives, and billing information.
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A business proprietor reviews an ad campaign within Campaign Manager 360.What components do they find in the campaign?
When reviewing an ad campaign within Campaign Manager 360, a business proprietor would find components such as placements, sites, packages, ads, and creatives.
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When looking within Campaign Manager 360 at a campaign what components would you find?
Within Campaign Manager 360, a campaign comprises several key components: ads, placements, creatives, packages, and sites.
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Within Campaign Manager 360, what are the components within each campaign?
Within Campaign Manager 360, each campaign comprises several key components: placements, ads, creatives, sites, and packages.
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A new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360. What options do you tell them they have?
When setting up a video advertising campaign in Campaign Manager 360, you can use in-stream video and in-stream video redirect creatives to serve video ads effectively.
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You want to expand your ad campaign into video ads using Campaign Manager 360.What types of video ad creatives do you discover you can use?
When expanding your ad campaign into video ads using Campaign Manager 360, you can use in-stream video and in-stream video redirect creatives to effectively deliver your content.
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You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?
Campaign Manager 360 supports different types of video ad creatives, including in-stream video and in-stream video redirect. These formats enable advertisers to deliver video ads effectively across various platforms.
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In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
In Campaign Manager 360, you would use the video impressions or video starts metric when your lawncare client is launching a video ad campaign for a new franchise and wants to determine how many times their video ad was served to users.
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Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
In Campaign Manager 360, you would use the video impressions or video starts metric when your bakery is promoting new baked goods through video ads and wants to track how many times these ads have been served to users.
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In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
In Campaign Manager 360, you would use the video impressions or video starts metric when your footwear client launches a new line of basketball sneakers and runs video ads. This metric helps track how many times their video ad was served to users.
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An advertiser is launching a new product. They need to ensure a creative will run every time. What do they need to do?
An advertiser should create a default ad in Campaign Manager 360 to ensure a creative is always available to run, even when no other ads are eligible.
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A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
A marketer should create a default ad in Campaign Manager 360 to ensure an ad is always displayed, even when no other ads are eligible to serve.
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When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
To ensure an appropriate ad runs every time in Campaign Manager 360, create a default ad that can be shown to any audience when no other ads are eligible.
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What can Floodlight tags do within Campaign Manager 360?
Floodlight tags in Campaign Manager 360 measure customer conversions and create audience lists to enhance user engagement.
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You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
Floodlight tags in Campaign Manager 360 measure customer conversions and create audience lists to improve user engagement.
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While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
Floodlight tags enable the creation of audience lists to enhance user engagement and facilitate the measurement of customer conversions.
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Which two advantages do humans have over machines when it comes to marketing? (Choose two)
While machines and AI can process vast amounts of data and identify patterns, they lack the human capacity for creativity and strategic insight. Therefore, the integration of human intelligence in marketing ensures the development of effective strategies and the creation of engaging content that machines alone cannot achieve.
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You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
If you work for an agency and your client wants to know how machine learning works in Google App campaigns, you can explain that machine learning benefits both marketers and users by delivering a relevant ad to the right user at the right time.
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You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?
If you’re working to expand a travel app into new markets in Southeast Asia and are considering how to localize app design and payment methods, your first step should be to do market research to evaluate the current app design.
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Which three tracking solutions do Google App campaigns offer?
If you’re wondering which three tracking solutions Google App campaigns offer, the correct answer is that Google App campaigns offer Google Analytics for Firebase, codeless tracking with Google Play, and App Attribution Partners.
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Which benefit of Google App campaigns aligns with the following statement about machine learning?
By leveraging machine learning, App campaigns can optimize ad delivery, ensuring that users receive content tailored to their interests and behaviors, thereby increasing engagement and conversion rates.
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A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
In Google App campaigns, selecting the appropriate bidding strategy is crucial to achieving your marketing objectives. For a food delivery company aiming to acquire new users, the optimal bidding strategy is Target Cost-Per-Install (tCPI).
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You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
If you’re excited to get your own Google App campaign up and running, the first thing you should do before setting up your campaign in the Google Ads interface is to establish the goal you’d like to achieve with your App campaign.
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A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
If a retail company needs to upload creative assets for their app campaign, the accepted aspect ratios for image assets are 1:1, 1.91:1, and 4:5.
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Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
Before launching your productivity app in Latin America, it’s crucial to conduct thorough market research to evaluate your app’s current design and ensure it aligns with the preferences and expectations of the target audience.
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After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
If you notice that your Google App campaign is still in the learning phase after running for several days, one factor that can cause the campaign to stay in the learning phase for an extended time is a low budget.
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For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
In Google App campaigns, it’s recommended to set your daily budget to at least 10 times your target cost-per-action (tCPA). This approach ensures that the campaign has sufficient data to optimize performance effectively.
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Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
By clearly defining your objectives upfront, you can tailor your campaign settings, creative assets, and bidding strategies to optimize for the desired outcomes, leading to more effective and efficient marketing efforts.
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You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
In Google App campaigns, each ad group can include up to 20 image assets, 20 video assets, and 20 HTML5 assets. This allows for a diverse range of creative content to engage potential users.
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As a marketer for an eCommerce business, which reason highlights why apps matter to you?
If you are a marketer for an eCommerce business, one reason why apps matter to you is that these apps generate higher conversion rates than mobile websites.
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Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?
The report should be added to the Collection so that it appears in the left-hand navigation.
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Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?
The Google Analytics feature that would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data from another business application is the Data API feature.
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