To ensure the keywords you’re targeting are aligned with your audience, it’s beneficial to run competitive analyses of keywords.
- To figure out what keywords your web pages are currently ranking for
- To determine whether you should be targeting a long tail keyword or a head term
- To ensure the keywords you’re targeting are aligned with your audience
- You shouldn’t run competitive analysis of keywords.
The correct answer is: To ensure the keywords you’re targeting are aligned with your audience
Explanation: Running competitive analyses of keywords is a crucial step in scaling your SEO strategy. By analyzing the keywords that your competitors are ranking for, you can ensure that the keywords you target are relevant and appealing to your target audience. Tools like Moz, Ahrefs, and SEMrush offer features that facilitate this process, allowing you to analyze multiple domains simultaneously. Additionally, conducting simple Google searches for your target keywords in an incognito browser window can provide insights into who is ranking for those terms, helping you refine your keyword strategy and stay competitive in the search results.
Source: HubSpot Lesson: Keyword Research for SEO