To infuse inbound marketing into Appalachia’s Pinterest content creation, it’s pivotal to focus on customer-centric content. This involves showcasing versatile uses of products through enchanting photos of sunrise hikes and cozy campfires, and curating Pinterest boards that resonate with the aspirations of the target customer, like boards dedicated to popular hiking and travel destinations, thereby aligning with their interests and lifestyle.
- Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires.
- Post the same content you post on your Instagram or Facebook accounts. Because that content already resonates with customers on those channels, it will most likely resonate with customer browsing Pinterest.
- Try out several different brand voices and concepts across your content, even if they don’t directly match your brand. Even if it feels off-brand at first, you’ll find your niche. Worst case, you have a couple of posts that fall flat.
- Curating Pinterest boards around the aspirations of your target customer— such as popular hiking and travel destinations.
The correct answers are: Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires and Curating Pinterest boards around the aspirations of your target customer— such as popular hiking and travel destinations
Explanation: Inbound marketing is about creating value-added content that aligns with your customer’s interests and needs. By showcasing the products in real-world, aspirational scenarios, like sunrise hikes, and by curating boards that mirror the desires and aspirations of the target audience, such as exploring popular travel destinations, the brand not only highlights the utility and appeal of its products but also builds a connection with the audience by resonating with their lifestyles and interests, thereby enhancing engagement and fostering a community around the brand.