Over-optimizing is detrimental because it prevents you from collecting meaningful data that could guide your future optimization efforts.
- You can’t collect any impactful data to inform your next steps
- Google will be confused and unable to crawl your site
- You won’t be able to update a page after a certain number of changes
- It will trigger a penalty in Google
The correct answer is: You can’t collect any impactful data to inform your next steps
Explanation: When you make frequent changes to a page, it becomes challenging to determine which specific changes led to improvements or declines in performance. This lack of clear data hinders your ability to make informed decisions, potentially leading you down an ineffective path in your optimization efforts. Patience is key in SEO; it’s crucial to give changes enough time to take effect and produce reliable data before making further adjustments.
Source: HubSpot Lesson: SEO Reporting