True, authority directly impacts a website’s ranking strength in search engine results.

• True
• False

The correct answer is: True

Explanation: Authority in SEO refers to the level of trust and credibility a website has established over time. This is primarily built through acquiring high-quality backlinks from other reputable websites. Search engines, like Google, take a website’s authority into account when determining its position in search results. A higher authority often leads to stronger ranking strength, making it a crucial aspect of SEO strategy.

Source: HubSpot Lesson: SEO Basics