To optimize the Papier website for better ranking and clickthrough rate, Jo should add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.
- Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.
- Implement a topic cluster content strategy to create blog posts and a pillar page on the topic of stationery.
- Submit their sitemap to Google Search Console and resolve any duplicate content issues and crawling errors.
The correct answer is: Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions
Structured data helps Google understand the content of your web pages more clearly, making them eligible for rich results. This is particularly beneficial for product pages, as it allows for the display of reviews and ratings directly in the search results, which has been shown to increase click-through rates. Additionally, well-crafted meta descriptions provide a concise summary of the page’s content, encouraging users to click through from the search results to the website. Both of these optimizations are crucial for improving Papier’s visibility and performance in search results, helping them to stand out among competitors.
Source: HubSpot Lesson: Optimizing Your Website for Rich Results