To build discovery and relevance for search engines, you should create lots of high-quality content on the topics you want to be known for.
- By increasing the number of backlinks to your pages
- By driving as much traffic as possible to your website
- By creating lots of high-quality content on the topics you want to be known for
- By guest blogging on popular, authoritative sites
The correct answer is: By creating lots of high-quality content on the topics you want to be known for
Explanation: Achieving a prominent rank in search results hinges on a dual-pronged approach. Firstly, enhancing discovery and relevance is paramount, and this is achieved by consistently producing high-quality content centered around the subjects you aspire to be recognized for. This not only makes your content discoverable but also signals its relevance to specific topics. Secondly, alongside content creation, it’s vital to amass high-quality backlinks to your website, which bolsters your site’s authority, further augmenting its standing in search engine results.
Source: HubSpot Lesson: SEO Basics