The purpose of the Google Hummingbird algorithm update was to prioritize the parsing of phrases to understand the context and intention behind search queries rather than just focusing on specific keywords.
- Associating past search history with similar themes and pulling together keywords and phrases
- Parsing out phrases rather than focusing on specific search queries
- Targeting link spam and manipulative link-building practices
- Serving up more personalized and relevant search results
The correct answer is: Parsing out phrases rather than focusing on specific search queries
Explanation: Hummingbird was designed to make Google’s search engine more intuitive by focusing on the searcher’s intent. Instead of merely matching key phrases, it considers the entire context of a query. For instance, when someone searches “How do I fix the chain on my Trek mountain bike?”, Google understands the user’s intention to “fix” rather than to “buy”. This shift emphasizes delivering more relevant results based on the context of the search.
Read more here: HummingBird Algorithm for E-commerce Business by HubSpot