Chris should monitor the organic traffic directed to the product page, its position in search engine results pages (SERPs), the number of search impressions it receives, and the number of backlinks the page has acquired.
- Organic traffic, position, impressions, backlinks
- Organic traffic, clickthrough rate, bounce rate, sales
- Organic traffic, bounce rate, time spent on page
The correct answer is: Organic traffic, position, impressions, backlinks
Explanation: To gauge the effectiveness of his SEO efforts, Chris needs to track key metrics that directly relate to his actions. Monitoring organic traffic will show if more visitors are coming to the product page. Tracking its position in SERPs will indicate ranking improvements. Observing the number of search impressions will provide insights into visibility, and counting backlinks will measure the success of his outreach to pet care blogs.
Source: HubSpot Lesson: SEO Reporting