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Home » HubSpot SEO Certification » Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

Last Updated on 3 weeks by School4Seo Team

Initially, Sam should focus on optimizing the website for on-page SEO best practices, ensuring the website is mobile-responsive, and setting up a Google My Business profile.

  • Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis
  • Implementing structured data on the website; Optimizing the load time of the website; Guest blogging for other relevant, authoritative websites
  • Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; Setting up a Google My Business profile

The correct answer is: Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; Setting up a Google My Business profile

Explanation: Optimizing on-page SEO, ensuring mobile responsiveness, and setting up a Google My Business profile are excellent initial SEO tactics for Sam.

These tactics address fundamental SEO needs. On-page optimization improves content relevance and search engine understanding. Mobile responsiveness is vital for user experience and search rankings. A Google My Business profile enhances local visibility, crucial for a brick-and-mortar store. These actions lay a solid foundation for future SEO efforts and are essential for driving initial traffic to a new website. They are practical and quickly implementable.

For brick-and-mortar businesses like StyleHub, it’s crucial to leverage Google’s local features. Creating and updating a “Google My Business” profile with accurate hours, location, and other essential details can significantly boost local visibility. Additionally, optimizing the website and ensuring mobile-responsiveness are fundamental steps to enhance user experience and search engine rankings.

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