Initially, Sam should focus on optimizing the website for on-page SEO best practices, ensuring the website is mobile-responsive, and setting up a Google My Business profile.
- Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis
- Implementing structured data on the website; Optimizing the load time of the website; Guest blogging for other relevant, authoritative websites
- Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; Setting up a Google My Business profile
The correct answer is: Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; Setting up a Google My Business profile
Explanation: For brick-and-mortar businesses like StyleHub, it’s crucial to leverage Google’s local features. Creating and updating a “Google My Business” profile with accurate hours, location, and other essential details can significantly boost local visibility. Additionally, optimizing the website and ensuring mobile-responsiveness are fundamental steps to enhance user experience and search engine rankings.