To give your website the best chance of ranking for the topic, especially when the majority of page one results are videos, you should create a video about that topic and add it to your existing written page.
- Do nothing. Because your web page is a lengthy piece of written content, Google will have more text to crawl – so eventually, it will rank your page above the video results.
- Delete the written content, and replace it with a video version of that content on the same URL. Because Google is serving up mostly videos on page 1 for this particular topic, the written content doesn’t have a place.
- Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you’ll want to have a video in there – but that doesn’t mean having written content to supplement it won’t help.
The correct answer is: Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you’ll want to have a video in there – but that doesn’t mean having written content to supplement it won’t help.
Explanation: Google’s page one results indicate a user preference for video content for this topic. Adding a video alongside your comprehensive written content caters to this preference, enhancing your page’s relevance and appeal to the search algorithm, thereby improving your chances of ranking higher in search results.