The most crucial metric to track for SEO is organic traffic.
- Organic traffic
- Clickthrough rate
- Conversion rate
- Impressions
The correct answer is: Organic traffic
Explanation: Organic traffic stands as a pivotal metric for any business, as it brings the majority of visitors to your website. By connecting your website to tools like Google Search Console, you can gain valuable insights into your organic traffic, along with other essential metrics such as site indexation, errors, and more. For HubSpot users, integrating Google Search Console with the HubSpot account can provide additional benefits. This integration offers metrics like the number of views and clicks your site receives for specific search terms and even the average position of your website on Google’s search results page.
Source: HubSpot Lesson: SEO Reporting