Meta descriptions are important because they increase click-through rate and visits from organic search, they increase visits from social media, and they provide people with the right information at the right time.
- They increase click-through rate and visits from organic search.
- They increase visits from social media.
- They increase the authority of a web page.
- They give people the right information at the right time.
The correct answers are: They increase click-through rate and visits from organic search, They increase visits from social media, and They give people the right information at the right time
A meta description is a brief summary of a webpage’s content, displayed below the blue link in search engine results. While not a direct ranking factor in Google, a well-crafted meta description can significantly influence user behavior. It encourages click-throughs from organic search results, enhancing the visibility and traffic to the page. Additionally, when content is shared on social media, the meta description often appears, playing a crucial role in capturing the audience’s attention and driving visits from social platforms. By delivering concise and relevant information, meta descriptions help users quickly understand what the page is about, aiding them in their decision to click through.
Source: HubSpot Lesson: On Page and Technical SEO