To determine which keywords to create content for, first define topics that resonate with your business’s expertise, then identify long-tail keywords within those topics. Additionally, analyze your competitors to see which keywords they rank for, giving you insights into potential areas of opportunity.
- Define topics that you want your business to be known for, then find long-tail keywords within that topic area.
- Perform a competitor analysis to see what keywords your competitors are ranking for.
- Identify keywords that have the highest amount of search volume, then create as much content as you can on them.
- A & B
The correct answer is: A & B
Explanation: By focusing on topics central to your business and exploring long-tail keywords within them, you ensure relevance. Moreover, understanding what keywords your competitors rank for can highlight gaps in your content strategy and present chances to outperform them.
Source: HubSpot Lesson: Link Building for SEO: Scaling Your Backlink Strategy