A 301 redirect permanently guides users from an old URL to a new one.
- To temporarily redirect users from one URL to another
- To prevent search engine crawlers from indexing a page
- To resolve duplicate content issues
- To permanently redirect users from one URL to another
The correct answer is: To permanently redirect users from one URL to another
Explanation: A 301 redirect serves as a permanent pathway from one URL to its replacement. It’s often the preferred method for redirection because it transfers the ranking power, or link equity, from the original page to the new one. This type of redirect is essential when updating a page with a new one, making a permanent URL change, or transitioning to a different domain.
Source: HubSpot Lesson: On Page and Technical SEO