The Zoe who is a digital marketer of a graphic design agency, should set a SMART goal and establish KPIs to track if her SEO efforts are successful.
- Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps
- Set a SMART goal and establish KPI’s to track if her SEO efforts are successful
- Outline a content calendar for the quarter, including target keywords with high search volume
The correct answer is: Set a SMART goal and establish KPI’s to track if her SEO efforts are successful
Explanation: SMART goals provide a clear framework for achieving objectives, ensuring that goals are Specific, Measurable, Achievable, Realistic, and Time-bound. For SEO, this means setting precise targets, like improving organic search traffic by a certain percentage or achieving a set number of page one rankings within a specific timeframe. KPIs (Key Performance Indicators) are the metrics Zoe will use to measure progress towards these goals, such as tracking changes in search rankings, organic traffic, and conversion rates from SEO efforts. This structured approach helps Zoe align her SEO strategy with the business’s objectives and provides a way to measure success over time.
Source: HubSpot Lesson: SEO Basics