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Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

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If your agency client is seeking to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you should look in the bid strategy report.

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While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

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When working with your client who designs trendy fanny packs and travel accessories, you should advise them to evaluate the performance of their Search Ads 360 bid strategies at the portfolio level.

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You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

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To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.

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Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

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To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.

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While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

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To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.

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Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

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To change the flight date of multiple campaigns across various advertising platforms simultaneously, your winter sports store customer should use the “Bulk Actions” feature in Search Ads 360.

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Which of the following are characteristics of a connected educator?

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Characteristics of a connected educator include:

Shares and adds value to others, Takes ownership of their professional learning, Is collaborative, and Uses technology to connect.

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Amplifying the positive effects of your coaching team’s work is a great way to advocate for your school and district. Match the following amplify categories with examples of implementation for each.

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Incorporate shoutouts and celebrations into your staff culture. Celebrate their winnings.

Host a family innovation night. Engage with parents and community.

Engage innovation advocates to support peers. Fostering teacher leadership.

Create a social media video channel or page to share bright spots. Telling your story.

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When having coaching conversations, utilizing active listening strategies can help a coach develop a stronger relationship with teachers. Match the following examples with the strategies they are illustrating.

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The correct matches for the examples with the strategies they illustrate in active listening are:

Give your full attention. Maintain eye contact when teachers are speaking, and wait for a pause before responding.

Assume positive intent. The teacher says, “My students are always off-task.” A Certified Coach paraphrases as, “I hear that you want to make sure your students are focused on success.”.

Listen non-judgmentally. Avoid responding with what you would do, but paraphrase teacher statements for clarity only.

Use references. Using student work during a meeting to guide the conversation.

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Ideally, the coaching roster is created by ______.

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Ideally, the coaching roster is created by the coach and their administrator.

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What are some qualities that help build trust with teachers?

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Qualities that help build trust with teachers include active listening, being reliable, and maintaining confidentiality.

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What are some attributes of effective adult learning and professional development?

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Attributes of effective adult learning and professional development include creating a protected time and space, allowing time for individual processing before group discussion, and providing various engagement methods with the content.

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What is the best way coaching teams can work together to protect coaches’ time?

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The best way coaching teams can work together to protect coaches’ time is to have frequent conversations with administrators about workload and the possibility of offloading non-essential duties.

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What are ways the Certified Coach program can help a coach achieve school goals?

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The Certified Coach program can help a coach achieve school goals by determining the methods of support needed to meet goals and meeting with the team to discuss how the program can align with school or district goals.

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What is the best way for your administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach?

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The best way for an administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach, is to meet regularly with the coach and use questioning to get aggregate data on teachers’ overall progress.

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The purpose of reflection at the end of a coaching cycle is to determine successes from the coaching work and identify areas where the coach and teacher can continue to work together.

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True. The purpose of reflection at the end of a coaching cycle is to determine successes from the coaching work and identify areas where the coach and teacher can continue to work together.

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What was the goal of the Dynamic Learning Project pilot?

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The goal of the Dynamic Learning Project pilot was to empower teachers to leverage technology in transformative ways.

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Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?

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Alan can add photos of his new line of shoes to his Google My Business listing to inform customers about his new products when they search online.

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Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?

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For the Cozy Coat Factory locations in their bulk upload spreadsheet, use the core business name as it appears in the real world.

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When should you use a robots.txt file?

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When you have pages on your website that you do not want search engines to crawl and index, you should use a robots.txt file.

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Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

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The Zoe who is a digital marketer of a graphic design agency, should set a SMART goal and establish KPIs to track if her SEO efforts are successful.

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Which of these is an example of a long-tail keyword?

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“What does my glasses prescription mean” is an example of a long-tail keyword. Long-tail keywords are typically more specific phrases that may not have high search volumes but are less competitive and more targeted.

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Why would you want to run competitive analyses of keywords?

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To ensure the keywords you’re targeting are aligned with your audience, it’s beneficial to run competitive analyses of keywords.

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A Short Guide on Effective SEO for Lead Generation in 2024

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Looking to increase brand recognition and boost ROI through the lead generation process? Read on to learn how to optimize and leverage lead generation SEO.

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Why is over-optimizing bad?

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Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

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To optimize the Papier website for better ranking and clickthrough rate, Jo should add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.

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Choose all that apply. When should you submit your sitemap to Google and other search engines?

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You should submit your sitemap to Google and other search engines when you first publish your website, when you publish a new web page, when you make a significant change to your site structure, and when you redesign your website.

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Choose all that apply. Why are meta descriptions important?

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Meta descriptions are important because they increase click-through rate and visits from organic search, they increase visits from social media, and they provide people with the right information at the right time.

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True or False? Authority directly impacts ranking strength.

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True, authority directly impacts a website’s ranking strength in search engine results.

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What is the primary goal of a search engine?

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True, the primary goal of a search engine is to serve users the most relevant content that matches their search query.

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When performing keyword research, how can you determine which keywords you should create content for?

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To determine which keywords to create content for, first define topics that resonate with your business’s expertise, then identify long-tail keywords within those topics. Additionally, analyze your competitors to see which keywords they rank for, giving you insights into potential areas of opportunity.

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