Heading tags are HTML elements that provide a hierarchical structure to a web page.
- To provide a hierarchical structure to a web page
- To entice readers to click through onto a page
- To accurately describe a web page’s contents
- To tell search engine crawlers information about a page
The correct answer is: To provide a hierarchical structure to a web page
Explanation: Heading tags, in the realm of HTML, are designed to give a structured and hierarchical layout to a web page. While in the past, these tags were direct contributors to search engine rankings, their direct impact on SEO has diminished over time. However, the indirect benefits remain significant. Properly utilized heading tags make a page more readable and navigable, enhancing the user experience. A better user experience, in turn, positively influences SEO as search engines prioritize user-friendly pages in their rankings.
Source: HubSpot Lesson: On Page and Technical SEO