A case study detailing how a company assisted a first-time dog owner in managing anxiety and instilling obedience would be most beneficial to Dog-owner Dia during the decision stage.
- A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
- A YouTube video that provides recommendations on healthy dog food
- A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
- A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience
The correct answer is: A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience
Explanation: In the decision stage, Dia seeks assurance and tangible results. A case study provides real-world evidence of the company successfully aiding a similar customer, thereby showcasing its expertise and effectiveness in resolving Dia’s current challenges, and potentially influencing her decision towards choosing the company’s services.