When doing SEO, you need to balance focusing on the user and making it easy for search engines to crawl your website.
- Focusing on the user and making it easy for search engines to crawl your website
- Creating lots of high quality content and personalizing it for your buyer personas
- Adding more content to your website and focusing on your social media presence
- Focusing on search engine crawlers and making it easy to share your content
The correct answer is: Focusing on the user and making it easy for search engines to crawl your website
Explanation: Effective SEO necessitates a harmonious balance between prioritizing the user experience and ensuring that search engines can effortlessly crawl and understand your website. Even if your website hosts the most exceptional content, it will remain undiscovered if it’s not optimized for search engines. Thus, while crafting content that is valuable and relevant to the user is crucial, parallelly ensuring that the website adheres to SEO principles, making it accessible and understandable for search engines, is equally imperative to enhance visibility and reach.
Source: HubSpot Lesson: SEO Basics