True, the primary goal of a search engine is to serve users the most relevant content that matches their search query.
- To drive the most amount of traffic to their own pages
- To serve users the most relevant content that matches their search query
- To personalize search results for individual users
- To index pages as fast as possible
The correct answer is: To serve users the most relevant content that matches their search query
Explanation: Search engines have evolved significantly over time, becoming more sophisticated and adept at providing users with the most relevant and helpful content in response to their search queries. Their algorithms are designed to understand and interpret user intent, ensuring that the results displayed are as accurate and useful as possible.
Source: HubSpot Lesson: SEO Basics