The authority of a piece of content can be determined if the content is talked about often, referred to often, and cited in other works.
- The content is optimized for search engines.
- The content is talked about often.
- The content is referred to often.
- The content is cited in other works.
The correct answers are: The content is talked about often, The content is referred to often, and The content is cited in other works
Explanation: Determining the authority of content is somewhat subjective. Drawing a parallel to books, we recognize authoritative sources like authors Dan Brown and H.G. Wells. Their works are indicators of authority because they are frequently discussed, referenced, and cited in other literary pieces. Similarly, in the digital realm, content that garners mentions in the media and receives backlinks from other websites regularly establishes its authority. Essentially, consistent mentions and references act as endorsements, bolstering the content’s authoritative standing.
Source: HubSpot Lesson: SEO Basics