Web crawlers utilize a sitemap to comprehend the structure of a website, aiding in its easier evaluation and ranking.
- Google uses a sitemap to locate structured data on a web page and display it in rich results.
- Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
- Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
- Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.
The correct answer is: Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily
Explanation: A sitemap is essentially a file residing on your web server that lists all pertinent URLs of your website. This sitemap aids search engine crawlers in grasping the architecture of your site, facilitating its assessment and ranking. Specifically crafted for search engines like Google, XML sitemaps ensure that Google can effortlessly locate webpages within a website, irrespective of how old or deeply embedded they might be within the domain.
Source: HubSpot Lesson: On Page and Technical SEO